For students and graduates: Creative Opportunities has expanded to bring you more opportunities. Our new-look site will continue to advertise paid jobs and internships, now with added volunteering roles, scholarships and competitions. Volunteering roles will be advertised for charities or voluntary organisations, and competitions will be relevant and offer worthwhile rewards.

Digital Marketing Specialist

Salary
£27,000 - £29,000 per annum
Hours
Monday to Friday 8.30am - 5.30 pm
Position Type
Full Time
Location
North Acton, London
Closing Date
20/10/2021
Advert expires on
27/10/2021

BLANC

Main Duties

> Content strategy

- Own & develop content calendar to promote BLANC services, our seasonal campaigns and our new online app

- Write/source and publish blog articles and track performance

- Help with finding and establishing the right online partnerships for our brand (incl. Brands, Online apps & Directories, etc)

- Create visual content (including sourcing and taking pictures)

- Liaise with Graphic Designer for production of marketing materials such as banners, infographics, etc.

> Social media & Influencers marketing

- Create, curate, post and monitor social media content

- Suggest tactics to grow our social media presence

- Research emerging social media trends and understand the changing algorithms to help maximise its effect in a business context

- Monitor social media channels performance and manage related KPIs (reach, engagement, etc), measure ROI and propose short vs. long term actions

- Influencer/ blogger/ press outreach

> Community Management/ UGC

- Interact & create engagement on social media

- Monitor and respond to all digital consumer enquiries (including reviews, in collaboration with our Customer Care team)

> Website & email marketing

- Support the day to day upkeep of the website and create custom landing pages for seasonal campaigns

- Support the implementation of an SEO strategy and ongoing analysis of keyword ranking to help drive organic traffic, website rank authority whilst keeping up to speed with search engine algorithm changes.

- Use Google Analytics to provide analytical insight to support marketing campaigns and wider website activity.

- Design and execution of email newsletters, including A/B testing & reporting on key KPIs such as opening rate, click through rate, bounce rate.

- Manage of our email database in accordance with GDPR

> Employer brand

- Work closely with the People team to advertise what it is to work for BLANC

- Share content internally to maintain all employees commitment and update them on our activities

Skills and Experience

- Excellent written English communication skills - creative experience of writing content and high performing social media copy

- Extensive knowledge and understanding of social media platforms (including Facebook, Instagram, LinkedIn, Twitter, Pinterest)

- Meticulous attention to detail with an eye for great design and proofreading skills are essential

- Project Management skills – ability to plan, prioritise and to work on multiple projects simultaneously

- Comfortable working independently, as well as in a team - able to ‘pick up and run’ with projects when necessary

- Experience with a Marketing email platform such as Mailchimp is a plus

- Basic knowledge of HTML and SEO best practices is a plus

- Passionate about sustainability

- Team spirit and “can do” attitude


Education requirements

- Degree-level educated

- Excellent command of English to native speaker level

- Right to work in the UK

What’s in it for you

Be part of a company which places environmental and social values at the heart of everything

Become one of the early stage employees in the industry’s fastest growing natural dry-cleaning company

Have the ability to really impact and shape the Marketing department

Open, respectful, fun company culture

Recreation / Staff Area with free organic fruit, coffee, tea, milk (and usually lots of birthday cakes!)

Fun working environment with regular social events

Annual summer and Christmas parties