Marketing Analyst

Main Duties

ABOUT US

Circular Threads is a fast-growing South Asian fashion re-sale platform, redefining sustainability by giving preloved outfits a second life. With sustainability at our core, we’re creating a circular fashion ecosystem while celebrating cultural heritage.

As we expand, we’re looking for an enthusiastic Marketing Analyst to join the Circular Threads family! If you love fashion, have a keen eye for organisation, and enjoy making people feel their best, this is the perfect opportunity for you.

We are looking for a hard-working and enthusiastic self-starter to lead our marketing and social media operations. This role would be ideal for someone with a creative flair who is also extremely organised and passionate about emerging digital trends. The ideal candidate will thrive in our fast-paced environment, taking ownership of our marketing calendar while continuously seeking innovative ways to build our sustainable fashion community across platforms. As our Marketing Analyst, you’ll lead our end-to-end marketing strategy.

YOUR RESPONSIBILITIES

Marketing Strategy & Analytics

• Develop and execute marketing strategies across all channels
• Create engaging, on-brand posts, reels, and stories that showcase our outfits, clients, studio moments, and sustainability mission
• Manage marketing calendar and ensure alignment with product drops, events, and seasonal trends
• Measure and report on insights and metrics and use these insights to inform strategy

Content Creation & Social Media Management

• Craft and curate engaging content across Instagram, TikTok, LinkedIn, and other emerging platforms
• Develop on-brand Reels, Stories, and posts showcasing our unique stock, client stories, and sustainability impact
• Write compelling newsletters to grow our community of Prelovers
• Collaborate with team to capture behind-the-scenes content especially in studio
• Implement a consistent content calendar that balances entertainment, education, and conversion
• Engage with our followers by replying to DMs, comments, and tags

Growth & Community Building

• Drive community and follower growth with innovative strategies
• Identify and collaborate with aligned content creators and influencers
• Grow and segment email subscriber list with targeted audiences

Events Marketing

• Promote studio events, client experiences, and pop-ups
• Create pre- and post-event campaigns across digital channels
• Develop creative ways to translate in-person experiences to digital content

Skills and Experience Required

KEY SKILLS & QUALIFICATIONS

• Background in marketing, communications, preferably in fashion, e-commerce, or sustainability sectors
• Demonstrated expertise in social media marketing
• Creative storytelling skills and strong visual aesthetic aligned with Circular Threads
• Data-driven mindset with ability to extract actionable insights from analytics
• Self-starting attitude with ability to manage multiple projects independently
• Passion for South Asian culture, sustainable fashion, and community-building
• Strong writing, communication, and organisational skills
• Willingness to learn, take initiative, and grow with the company
• Experience with filming/photography/video editing
• Understanding of Shopify or similar e-commerce platforms
• Experience with marketing tools (Canva, Later, Klaviyo/Mailchimp, Meta Ads Manager)
• Equipment preferred

Equal Opportunities Statement

We are an Equal Opportunities Employer and welcome applicants from diverse backgrounds, regardless of their race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity and caring responsibility. We are committed to offering a working environment where everyone is valued and feels appreciated.