Freelancer Fotographer for LEMALIE – Luxury Hat-Lable

Main Duties

LEMALIE —  is a London-based luxury hat brand creating fully handcrafted, bespoke pieces.

Each hat is made to order and tells a personal story — combining traditional craftsmanship with a modern, fashion-forward aesthetic.
I am looking for a freelance photographer/content creator to support the ongoing visual development of LEMALIE and help build a strong, recognisable and aspirational brand world.

The role will involve regular shoots in and around London (primarily West London), creating fashion-led imagery that aligns with the artistic, expressive and elevated direction of the brand.

This role works alongside my videographer and focuses more strongly on the aspirational and visual identity side of the brand — creating imagery people emotionally connect with and want to be part of.

Shoots will include a mix of:

• lifestyle/editorial imagery
• product and detail shots
• studio atmosphere
• environmental storytelling
• styling-focused imagery
• capturing the overall world and feeling around the brand

Shoots will take place bi-weekly or monthly depending on the structure we build together.

Ideally, the photographer also has access to or connections with suitable models/creative talent, though aesthetic alignment and artistic direction are the most important factors.

Skills and Experience Required

• Create elevated lifestyle and editorial imagery for the brand
• Capture product, detail and styling-focused photography
• Help shape and strengthen the aspirational side of the brand
• Translate the brand identity into a strong visual world
• Support with creative direction, composition and styling where needed
• Deliver a curated selection of edited images after each shoot
• Ensure all visuals align with the existing aesthetic and direction of the brand

Important

Please only apply if you are:

• reliable and highly organised
• creatively aligned with the brand direction
• interested in building something long term
• committed, structured and proactive

I am looking for someone to grow with the brand over time.

Most shoots will take place in West London or nearby.

Disability Confident Employer

We can confirm that we are a Disability Confident Employer (Level 1-3) who can welcome a wide-range of disabled applicants within our level of training.

Equal Opportunities Statement

We are an Equal Opportunities Employer and welcome applicants from diverse backgrounds, regardless of their race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity and caring responsibility. We are committed to offering a working environment where everyone is valued and feels appreciated.