Freelance Digital & Brand Designer (Product-Led Brand / Web & Visual Identity)

Main Duties

• Translate creative direction and concepts into clean, high-quality digital designs across web, brand, and visual assets.
• Design and refine product-focused websites and landing pages, with strong attention to clarity, hierarchy, and conversion.
• Take concepts, wireframes, and mockups generated using Figma and AI-assisted design tools, and polish them into production-ready designs.
• Develop and maintain a coherent visual language across digital and physical touchpoints.
• Improve and adapt product imagery, renders, and visual assets for web, marketing, and social channels.
• Collaborate closely with a founder-led team to iterate quickly, refine details, and elevate overall quality.
• Support an ongoing design workflow at the intersection of physical product and digital experience.
• Contribute on a long-term freelance basis, with flexible involvement depending on project needs.

Skills and Experience Required

• Strong skills in digital design and visual communication, with a clear sense of hierarchy, layout, and typography.
• Proven ability to work in Figma for web design, layout systems, and design refinement.
• Experience taking rough concepts, wireframes, or AI-generated ideas and turning them into polished, production-ready designs.
• Good eye for branding, visual identity, and consistency across digital touchpoints.
• Ability to retouch, optimise, and improve product imagery and visual assets for web and marketing use.
• Understanding of conversion-focused design and user experience principles for product-led websites.
• Comfortable working independently, managing tasks, and iterating quickly based on feedback.
• Strong attention to detail, proportion, and finish.
• Interest in product-driven brands and physical products (e.g. watches, accessories, industrial or consumer goods) is a plus.
• Clear communication skills and a collaborative mindset when working with a small, founder-led team.

Disability Confident Employer

We can confirm that we are a Disability Confident Employer (Level 1-3) who can welcome a wide-range of disabled applicants within our level of training.

Equal Opportunities Statement

We are an Equal Opportunities Employer and welcome applicants from diverse backgrounds, regardless of their race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity and caring responsibility. We are committed to offering a working environment where everyone is valued and feels appreciated.