Content Creator & Social Media Assistant – Beauty & Aesthetics
Salary
£280–£400/month (for 1 day/week) £560–£800/month (for 2 days/week)
Hours
16 hpw,£70–£100/day
Location
Marylebone, London / Remote
Closing Date
16 July 2025
Position Type
Freelance
Advert expires on
16 July 2025
Main Duties
Strategy & Planning
- Develop and implement a results-driven content strategy aligned with brand goals
- Conduct competitor and trend analysis in beauty/aesthetics
- Build monthly content calendars with clear structure and creative themes
- Suggest campaigns and hooks for visibility and client conversion
Content Creation & Editing
- Produce 24 high-quality posts per month (including Reels, static posts, and carousels)
- Film original content at the studio or work from provided footage
- Edit Reels, Stories, and graphic posts using on-brand styling and trending formats
- Use apps like CapCut, InShot, Canva, or Adobe Express for edits
Instagram Stories & Community Engagement
- Post 5–6 engaging Instagram Stories per day: BTS, results, polls, reviews, etc.
- 1 hour of daily engagement: reply to DMs/comments, interact with followers, build trust
- Occasionally reach out to followers or clients for feedback, reviews, or user-generated content
Feed Aesthetic & Optimization
- Design a cohesive, high-end visual feed that reflects the brand’s minimal, luxury style
- Write SEO-friendly captions with relevant keywords and effective CTAs
- Tag relevant locations, industry pages, and partners to maximise reach
- Use scheduling tools to maintain consistency
Reporting & Strategy Calls
- Provide monthly reports on analytics, insights, and growth
- Offer strategic recommendations based on performance
- Participate in monthly calls/check-ins to align on goals and improvements
- Influencer Collaboration Support: shortlist and manage micro-influencers for possible treatments or shoutouts
- Content Day Support: attend the studio 1–2x/month to capture behind-the-scenes and client transformations
- Lead Generation Campaigns: plan or execute digital campaigns to collect bookings and inquiries
- TikTok Account Set-Up: mirror high-performing content from Instagram and optimise for TikTok growth
Skills and Experience Required
- Strong interest in beauty, aesthetics, or fashion
- Confident creating content for Instagram and TikTok (Reels, Stories, static posts)
- Eye for clean, high-end visual branding
- Basic knowledge of content editing tools (e.g. CapCut, InShot, Canva, Adobe Express)
- Familiar with current social media trends and platform features
- Reliable, organised, and proactive with communication
- Bonus: Comfortable appearing on camera or directing behind-the-scenes content
- Bonus: Experience running lead generation or influencer campaigns