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Content Creator & Social Media Assistant – Beauty & Aesthetics

Salary £280–£400/month (for 1 day/week) £560–£800/month (for 2 days/week)
Hours 16 hpw,£70–£100/day
Location Marylebone, London / Remote
Closing Date 16 July 2025
Position Type Freelance
Advert expires on 16 July 2025

Main Duties

Strategy & Planning

  • Develop and implement a results-driven content strategy aligned with brand goals
  • Conduct competitor and trend analysis in beauty/aesthetics
  • Build monthly content calendars with clear structure and creative themes
  • Suggest campaigns and hooks for visibility and client conversion

Content Creation & Editing

  • Produce 24 high-quality posts per month (including Reels, static posts, and carousels)
  • Film original content at the studio or work from provided footage
  • Edit Reels, Stories, and graphic posts using on-brand styling and trending formats
  • Use apps like CapCut, InShot, Canva, or Adobe Express for edits

Instagram Stories & Community Engagement

  • Post 5–6 engaging Instagram Stories per day: BTS, results, polls, reviews, etc.
  • 1 hour of daily engagement: reply to DMs/comments, interact with followers, build trust
  • Occasionally reach out to followers or clients for feedback, reviews, or user-generated content

Feed Aesthetic & Optimization

  • Design a cohesive, high-end visual feed that reflects the brand’s minimal, luxury style
  • Write SEO-friendly captions with relevant keywords and effective CTAs
  • Tag relevant locations, industry pages, and partners to maximise reach
  • Use scheduling tools to maintain consistency

Reporting & Strategy Calls

  • Provide monthly reports on analytics, insights, and growth
  • Offer strategic recommendations based on performance
  • Participate in monthly calls/check-ins to align on goals and improvements
  • Influencer Collaboration Support: shortlist and manage micro-influencers for possible treatments or shoutouts
  • Content Day Support: attend the studio 1–2x/month to capture behind-the-scenes and client transformations
  • Lead Generation Campaigns: plan or execute digital campaigns to collect bookings and inquiries
  • TikTok Account Set-Up: mirror high-performing content from Instagram and optimise for TikTok growth

Skills and Experience Required

  • Strong interest in beauty, aesthetics, or fashion
  • Confident creating content for Instagram and TikTok (Reels, Stories, static posts)
  • Eye for clean, high-end visual branding
  • Basic knowledge of content editing tools (e.g. CapCut, InShot, Canva, Adobe Express)
  • Familiar with current social media trends and platform features
  • Reliable, organised, and proactive with communication
  • Bonus: Comfortable appearing on camera or directing behind-the-scenes content
  • Bonus: Experience running lead generation or influencer campaigns