Content Creator & Social Media Assistant – Beauty & Aesthetics

Main Duties

Strategy & Planning

• Develop and implement a results-driven content strategy aligned with brand goals
• Conduct competitor and trend analysis in beauty/aesthetics
• Build monthly content calendars with clear structure and creative themes
• Suggest campaigns and hooks for visibility and client conversion

Content Creation & Editing

• Produce 24 high-quality posts per month (including Reels, static posts, and carousels)
• Film original content at the studio or work from provided footage
• Edit Reels, Stories, and graphic posts using on-brand styling and trending formats
• Use apps like CapCut, InShot, Canva, or Adobe Express for edits

Instagram Stories & Community Engagement

• Post 5–6 engaging Instagram Stories per day: BTS, results, polls, reviews, etc.
• 1 hour of daily engagement: reply to DMs/comments, interact with followers, build trust
• Occasionally reach out to followers or clients for feedback, reviews, or user-generated content

Feed Aesthetic & Optimization

• Design a cohesive, high-end visual feed that reflects the brand’s minimal, luxury style
• Write SEO-friendly captions with relevant keywords and effective CTAs
• Tag relevant locations, industry pages, and partners to maximise reach
• Use scheduling tools to maintain consistency

Reporting & Strategy Calls

• Provide monthly reports on analytics, insights, and growth
• Offer strategic recommendations based on performance
• Participate in monthly calls/check-ins to align on goals and improvements
• Influencer Collaboration Support: shortlist and manage micro-influencers for possible treatments or shoutouts
• Content Day Support: attend the studio 1–2x/month to capture behind-the-scenes and client transformations
• Lead Generation Campaigns: plan or execute digital campaigns to collect bookings and inquiries
• TikTok Account Set-Up: mirror high-performing content from Instagram and optimise for TikTok growth

Skills and Experience Required

• Strong interest in beauty, aesthetics, or fashion
• Confident creating content for Instagram and TikTok (Reels, Stories, static posts)
• Eye for clean, high-end visual branding
• Basic knowledge of content editing tools (e.g. CapCut, InShot, Canva, Adobe Express)
• Familiar with current social media trends and platform features
• Reliable, organised, and proactive with communication
• Bonus: Comfortable appearing on camera or directing behind-the-scenes content
• Bonus: Experience running lead generation or influencer campaigns