Communications Lead – A Cleaner and Greener East London

Main Duties

Freelance, part-time. 

Location: London or remote

Reports to Project and Managing Directors, Paint the Change. Close working relationship with the Project Coordinator, Youth Committee, community partners, and the evaluation partner

Purpose of the Role

The Communications Lead will design and deliver a high-quality, inclusive, and multilingual communications programme for A Cleaner and Greener East London. The role exists to maximise the project’s impact, reach, and legacy by translating community-led climate action into compelling, accessible narratives that engage new audiences, influence public discourse, and support long-term change.

This role is central to ensuring that the voices of young people and marginalised communities are visible, respected, and amplified through ethical storytelling, creative documentation, and strategic dissemination.

Core Responsibilities

Communications Strategy & Delivery

• Develop and implement a three-year communications strategy to maximise the project’s impact, reach, and legacy.
• Align communications with project milestones, public artworks, community campaigns, youth activity, learning events, and the final symposium.
• Ensure consistency, quality, and accessibility across all outputs while allowing for local adaptation by partners.

Content & Storytelling

• Lead the production and commissioning of high-quality communications outputs, including short films, social media videos, articles, visual assets, and documentation of murals and workshops.
• Ensure storytelling is community-led and strengths-based.
• Work with artists, filmmakers, and designers as required, managing briefs and quality assurance.

• Ensure young people’s content feeds meaningfully into the wider campaign rather than sitting separately.

Multilingual & Accessible Communications

• Coordinate multilingual communications across priority languages in coordination with the partners (including Arabic, Bengali, Lithuanian, Persian/Dari, Romanian, and Urdu,).
• Ensure accessibility through subtitles, plain language, visual storytelling, and culturally relevant framing.
• Work closely with partner organisations embedded in multilingual communities to co-create and validate messaging.

Media & Amplification

• Secure local, London-wide, national, and sector media coverage for key moments (murals, launches, campaigns, learning outputs).
• Build and manage relationships with journalists, cultural platforms, climate networks, and community media.
• Prepare spokespeople (including community members and young people where appropriate) for media engagement.

Digital Platforms & Legacy

• Oversee content planning for the project website and online knowledge hub.
• Ensure digital outputs function both as a live campaign and a long-term learning resource.
• Contribute to legacy planning by curating outputs that support replication and future use beyond the funded period.

Learning, Evidence & Impact Communications

• Work alongside the evaluation partner to translate learning, data, and insights into accessible public-facing outputs.
• Support the production of case studies, visual summaries, impact stories, and learning resources.
• Ensure communications reflect learning as it emerges, not only final outcomes.

Key Outputs (Indicative)

The Communications Lead will be responsible for overseeing and delivering the following core outputs (final quantities may be refined at inception):

Strategic & Planning Outputs

• One three-year Communications & Dissemination Plan
• Quarterly communications schedules aligned with delivery milestones

Content & Media Outputs

• 20–30 short-form videos documenting workshops, murals, campaigns, and youth activity
• 8 mural documentation packages (photography, short video, text)
• Regular written content (articles, blogs, captions) for website and partners
• One consolidated digital archive of project outputs for legacy use

Youth-Led Outputs (in collaboration with Project Coordinator)

• Ongoing youth-produced video and social content, supported and quality-assured
• At least one youth-focused storytelling collection (series or showcase)

Multilingual Outputs (in collaboration with partners)

• Translation and subtitling of priority content into agreed community languages
• Multilingual social media and outreach materials

Media & Reach Outputs

• A minimum of 30 pieces of earned media coverage (local / London / national, to be agreed)
• Media packs and press releases for key public moments

Learning & Legacy Outputs

• Case studies and impact stories co-produced with the evaluation partner
• Final communications-focused legacy pack (digital toolkit, curated content, dissemination recommendations)

Skills and Experience Required

Essential

• Strong experience delivering communications for community-led, arts-based, climate or social justice projects
• Excellent storytelling skills across video, written, and visual formats
• Experience working ethically with marginalised communities
• Proven ability to manage complex, multi-partner communications
• Confidence working independently as a freelance lead
• Clear DBS check

Desirable

• Experience with multilingual or cross-cultural communications
• Experience supporting young people or community members as content creators
• Familiarity with evaluation-led storytelling or impact communications
• Understanding of climate justice or place-based change work

Working Principles

All work must be:

• High quality
• Collaborative and community-centred
• Clear, accessible, and inclusive
• Strategic and outcome-focused
• Designed for long-term use and learning

Disability Confident Employer

We can confirm that we are a Disability Confident Employer (Level 1-3) who can welcome a wide-range of disabled applicants within our level of training.

Equal Opportunities Statement

We are an Equal Opportunities Employer and welcome applicants from diverse backgrounds, regardless of their race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity and caring responsibility. We are committed to offering a working environment where everyone is valued and feels appreciated.