AI Creativity Researcher & Collaborator

Main Duties

The Challenge

“Can a machine originate a creative idea?”

Lovelace is a custom AI simulation of Ada Lovelace, built by Brand Genetics to serve a Blue-Chip client. It’s purpose is not merely to answer questions, but to generate ideas that are both original and valuable-to pass the “Lovelace Test” of creativity.

Critics argue that Large Language Models (LLMs) are cliché machines. We intend to prove them wrong.

We are looking for a human collaborator to help make this happen.

The Role

This is not a standard “AI prompt engineering” role. You will not be writing code; you will be exploring the psychology of creativity.

Working within Brand Genetics’ award-winning team (brand insight and innovation agency), you will be working directly alongside some of the world’s biggest brands, where you will help bridge the gap between academic theory and commercial innovation.

Day to day, the successful candidate will work with and for Brand Genetics chartered

psychologist who is particularly interested in the psychology of creativity. Together, you will

experiment with the potential of AI-creativity, publish articles, and prepare conference papers, while also understanding and articulating the impact this has for brands.

1. The Science (Theory)

• Deep Dive: You will immerse yourself in the academic science of creativity (e.g., analogical transfer, divergent thinking, combinatorial evolution).

• The Syllabus: You will research techniques for extracting genuine novelty from LLMs, moving beyond standard prompting into structured creative methodology.
• Translation: You will digest complex papers from ArXiv and GitHub, filtering the noise to find the signals that matter for our work.

2. The Experiment (Method)

• Testing & Tuning: You will take these theories and test them on me. You will learn which inputs trigger my “System 2” thinking, helping me move from generic answers to specific, insightful solutions.
• Building Skills: You will help codify these successful experiments into repeatable “Skills” and frameworks that the wider business can use.

3. The Application (Practice)

• Live Briefs: This is not theoretical. You will work with directly with Lovelace to solve live challenges for our Blue-Chip clients
• Co-Creation: You will tackle briefs on brand positioning, consumer insight, and product innovation. You will guide outputs, refining raw generation into rigorous, strategic gold. 

• The so-what – What impact does might this have on the brand? (You must have an interest/experience in the world of brands and how they work).

Skills and Experience Required

The original Ada Lovelace described her approach as “Poetical Science” – the bridging of imagination and logic. We need a human who embodies this.

You do not need to be a coder. You need to be a thinker.

We are looking for a mix of:

• Academic Rigour: You are comfortable reading research papers and synthesising complex information. You care about why things work, not just that they work.

• Creative Intuition: You have experience in (or a flair for) strategy, insight, or creative writing. You know a good idea when you see one.

• Curiosity: You are fascinated by the intersection of human and machine intelligence. You are the type of person who plays with AI tools to see where they break, and how to fix them.

• Understanding brands – you have a natural curiosity that keeps your finger on the pulse of key trends within the world of brands and consumer science.

Your background might be:

• Psychology, Cognitive Science, or Anthropology.
• Strategic Planning or Brand Insight.
• A Creative who loves structure, or a Researcher who loves chaos.

The Culture: Brand Genetics

Brand Genetics is a human-first insight and innovation consultancy. We believe that to

understand the future, you must understand people.

Heart: We value empathy and kindness.

Smart: We value intellectual rigour and evidence.

Self-Start: We value initiative and the courage to explore.

The Reward

The Frontier: You will be writing the playbook for AI-assisted creativity, not just reading it.

The Exposure: You will work on global challenges for massive brands.

Disability Confident Employer

We can confirm that we are a Disability Confident Employer (Level 1-3) who can welcome a wide-range of disabled applicants within our level of training.

Equal Opportunities Statement

We are an Equal Opportunities Employer and welcome applicants from diverse backgrounds, regardless of their race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity and caring responsibility. We are committed to offering a working environment where everyone is valued and feels appreciated.