Brand Strategy & Marketing Intern

Main Duties

• Define and codify Tova’s brand positioning, messaging architecture, and tone of voice into a written brand playbook
• Build audience personas for utility operators, climate investors, enterprise decision-makers, and prospective hires
• Own LinkedIn content execution: 2–3 company posts per week plus ghostwritten content for the CEO’s personal account
• Track content performance, run A/B tests, and iterate based on data
• Create core marketing collateral: one-pagers, case study templates, blog templates, brand asset guidelines
• Write blog posts and website copy translating technical AI and hydroscience work into accessible content
• Research conferences, awards, and press opportunities in the water and climate space
• Build content calendar frameworks and channel strategy documentation
• Work with a designer to integrate visual identity into brand guidelines and template library
• Document all processes, workflows, and tools into a handoff package for future hires

What will the internship offer the student and what will they learn while they are with you? E.g. skills they could learn/develop and experience they could gain.

This internship offers hands-on experience building a brand and communications function from scratch at a venture-backed AI climate tech startup. The intern will develop skills in brand strategy (positioning, messaging architecture, audience frameworks, voice/tone codification), content marketing (LinkedIn publishing, blog writing, ghostwriting for founders, performance tracking and iteration), and marketing operations (content calendar design, collateral creation, measurement frameworks).

They will learn to translate complex technical subject matter into clear, credible content for distinct audiences: utility operators, climate investors, enterprise decision-makers, and technical talent. The intern works directly with the CEO and Founders’ Associate, with structured milestone check-ins every two weeks and dedicated strategic direction throughout.

By the end of the placement, they will have built a complete brand playbook, a live content presence, and a library of reusable marketing collateral, all as portfolio-ready deliverables.

Equal Opportunities Statement

We are an Equal Opportunities Employer and welcome applicants from diverse backgrounds, regardless of their race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity and caring responsibility. We are committed to offering a working environment where everyone is valued and feels appreciated.