Brand Ambassador

Main Duties

• Hit the streets of London as the face of RAWR — running dog park pop-ups, sampling events, and guerrilla activations across affluent neighbourhoods
• Talk to real dog owners, spark conversations, challenge what they think they know about pet food, and convert them into founding members
• Create bold, scroll-stopping content (photo + video) at events and behind the scenes for TikTok, Instagram, and beyond
• Help plan and execute disruptive marketing campaigns that people actually talk about
• Grow and engage our social media community — we want superfans, not followers
• Scout and reach out to dog influencers, local pet businesses, and potential brand partners
• Gather on-the-ground customer insights and feed them back to shape our product and messaging
• Support launch operations — from packing event kits to organising sampling inventory to updating our CRM
• Bring wild ideas to the table — if it’s never been done in pet food, we probably want to hear it

What will the internship offer the student and what will they learn while they are with you? E.g. skills they could learn/develop and experience they could gain.

Let’s be real — most internships have you making spreadsheets nobody reads. This isn’t that.

RAWR is a premium dog food brand about to blow up the UK pet food market. We’re the anti-kibble rebellion — think Liquid Death energy but for dog owners who actually give a damn about what they feed their pets. We’re launching in March 2026 and we need someone with guts, sense of humour, and zero fear of talking to strangers in a park.

You’ll be paid London Living Wage with a performance-related bonus tied to real results. Because if you’re doing real work, you should get real money.

You’ll be learning directly from our founder, an ex-Bain Capital VP who left the world of billion-dollar deals to build something that actually matters. That means you won’t just learn marketing — you’ll learn how to think like an operator, how to build a brand from scratch, and how to move fast and make things happen with limited resources. The kind of stuff that takes most people a decade to figure out.

You’ll walk away with real skills in experiential and guerrilla marketing, content creation, community building, direct-to-consumer strategy, and early-stage startup operations. Plus a portfolio of work you actually did — not work you watched someone else do.

Equal Opportunities Statement

We are an Equal Opportunities Employer and welcome applicants from diverse backgrounds, regardless of their race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity and caring responsibility. We are committed to offering a working environment where everyone is valued and feels appreciated.