Aurea

Company Profile

About Auréa Group We are the leading operational private equity company, focused on New Age Beauty, Wellness and Longevity. We are on a mission to accelerate the disruption in the beauty & wellness industry by investing in a new generation of brands that embrace the same values we do, positively impacting consumers and our planet. We believe we are at a pivotal moment, where emerging brands are leading an industry transformation, underpinned by new consumer trends around technology, authenticity, wellness and sustainability.   Based in London, New York, and Paris, we cover the two largest consumer markets and offer tangible value-creation capabilities such as brand management, data & insights, global expansion, operational capabilities, digital commerce, product innovation, and logistics. We represent a differentiated space between classic PE and large corporates in the lifecycle of the brands, enabling founders to preserve creative autonomy and freedom to keep innovating.

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