Company Profile

About Cider

Beloved by young trendsetters and celebrities worldwide, Cider stands as one of the fastest-growing fashion brands today, with a following exceeding 5 million. Founded in 2020 and rooted in Los Angeles, we proudly serve customers in over 130 countries, offering a diverse range of styles from sizes XXS to 4XL. With our innovative smart fashion technology, Cider is leading the way towards a zero-inventory future, minimizing production waste without compromising quality. Our unique "Pick A Mood" collections transform everyday moods into captivating style statements, engaging the next generation and cementing our position as a Gen-Z favorite.

Brand Development

Since its establishment in September 2020, Cider has rapidly grown and attracted high attention internationally. Cider has accumulated more than 5 million fans on social media worldwide, with users in over 130 countries and regions. Cider's global creative and design center is located in Los Angeles, with offices in Singapore, China, the UK, South Korea, France, Germany, Brazil, and the Middle East. As of the first half of 2023, Cider has accumulated over 16 million downloads in the global mobile app store and has also achieved top rankings in the e-commerce categories in South Korea's top 3 and the US's top 10, becoming one of the fastest-growing brands globally in recent years.

Funding

In just one year, Cider has received four rounds of financing from global capital and has now entered the Series B stage, becoming a billion-dollar unicorn star company. Investors include Silicon Valley's A16Z, top Chinese venture capital firm IDG Capital, and Russian giant DST Global, as well as numerous first-line investment institutions.

Our Team

Cider’s international team includes over 500 employees from 14 countries, with core team members who have worked for notable fashion and internet companies such as Amazon, Airbnb, Bloomingdale's, Uber, ByteDance, and Tencent.

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