Amar London

Company Profile

Founded in 2019 by self-taught Nigerian-British designer Simi Ajayi, the London based label celebrates women in all their glory. This womenswear brand embraces femininity with form-fitting silhouettes, alluring draping, intricate beadwork and shimmering sequins. Signature elements also include confident cuts that accentuate the neckline and showcase the leg with high slits and shaped hems. An exclusive aesthetic is coupled with an inclusive outlook - ensuring that women of all shapes and sizes are welcome and appreciated in the Amar London community.