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Prier de Saône

Company Profile

ESTABLISHED IN 2022, PRIER DE SAÔNE IS A LUXURY FASHION BRAND LAUNCHED BY LONDON-BORN DESIGNER, EMILY PEARCE. FOCUSING ON SURREALIST PRINTS, SIMPLISTIC SILHOUETTES AND SUPERIOR QUALITY, PRIER DE SAÔNE COMBINES THE GRUNGY WITH THE ATHLETIC, THE PLAYFUL WITH THE PROVOCATIVE. CUSTOM CHAINS, ZIPS AND GEOMETRIC SHAPES FEATURE PROMINENTLY WITHIN EACH DESIGN TO EXPLORE THE UNDOING OF CONSTRAINTS WHILST CREATING AND RE-IMAGINING NEW ONES. THE BRAND OPERATES ON AN EPISODIC MODEL, WHICH IS FLUID AND SEASONALLY AGNOSTIC. EACH YEAR IS SEEN AS ONE COLLECTION DIVIDED INTO A CAREFULLY CURATED NUMBER OF EPISODES, CREATING A NARRATIVE THREAD THAT BUILDS OVER TIME. EACH EPISODE IS DRIVEN BY FOUNDER EMILY PEARCE’S BELIEF IN THE PROMISE AND VALUE OF HAND-MADE, STATEMENT PIECES THAT ARE SLOWLY PRODUCED AND THOUGHTFULLY CONSUMED. THE LABEL IS NAMED AFTER EMILY’S GREAT GRANDMOTHER, STELLA PRIER DE SAÔNE, A STYLE HEROINE OF HER TIME.

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