Underground Retail Ltd

Company Profile

UNDERGROUND -THE BRITISH SUBCULTURE BRAND Founded in 1981, Underground has established itself as a champion of subculture with its consistent interaction with the music, fashion and art associated to those cultures. It has in forty years created and curated a range of footwear that is identifiable as "subculture inspired alternative footwear". The brand has built up and maintained a customer base that appreciates the brand values and products with artists, musicians, creatives, creators, and early adopters and influencers in the vanguard, together with a wider demographic of followers who appreciate those same attributes. Here is a brand that beats with a British “musiculture” heart, has provenance and authenticity in abundance, an unswerving narrative and inexhaustible contemporary relevance. “In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” Howard Schultz, CEO of Starbucks. AUTHENTIC. BRITISH. SUBCULTURE INSPIRED. SINCE 1981.

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