STAN

Company Profile

STAN is a new and exciting luxury streetwear brand, launching in August 2021. The brand will be initially launched in the UK, offering top quality men’s luxury streetwear with attention-grabbing designs.

The brand’s core collection will have a strong emphasis on athleisure items that are popular among its primary target customers - urban male Millennials with high disposable incomes.

STAN is conceived as a challenger brand that will compete with luxury streetwear labels like Vetements, Off White and Supreme, and is priced within these brands’ price range. To create a distinct brand proposition, we will prioritise bold, eye-catching, attention-grabbing designs that will help the brand stand out from the crowd. We will also develop a distinct signature item that will be instantly recognisable as the staple category of the brand. Our target audience are Millennial and Generation Z entrepreneurs, innovators, and small business owners, and we plan to create a brand story that will make wearing the brand’s items a status symbol among that community of customers.

STAN is a brand on a mission. A mission to defend societal values and a commitment to tackling social inequalities by supporting young social entrepreneurs around the world to help them start their own business.

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