not just a shop product open call
Our not just a shop open call is now open for submissions from all current UAL students, graduates and alumni! not just a shop sells a wide range of gifts, cards and wrapping paper, exclusively made by UAL students and graduates. Makers can apply through one of two routes for the opportunity to be stocked in our online and retail shops.

Adriana Illustration

Company Profile

Adriana Illustration (Adriana Krawcewicz) is a visionary AI Art Director and multidisciplinary artist specializing in fashion film, music video production and brand storytelling. With over a decade of experience in the luxury, fashion, and beauty industries, she has collaborated with iconic brands including Oscar De La Renta, Chanel, Vogue, Selfridges, and Roberto Cavalli and promoted by celebrities like Naomi Campbell and Paris Hilton. A graduate of the London College of Fashion, Adriana began her career as a fashion illustrator before evolving into a creative director and AI artist. Her practice explores self-expression and identity through AI and mixed media, crafting narratives that bridge the physical and digital. Her project Burn All The Bridges, a mixed-media, AI-powered music film she wrote, directed, performed, and edited premiered at Art Basel Miami, has won a nomination at AI Film Festival Venice and has been featured in PROMPT Magazine. She is a public speaker and has spoken at international stages promoting digital arts and innovation, including at the United Nations. Adriana uses AI not as a replacement, but as a tool to elevate vision. She integrates AI into creative campaigns, where human creativity leads and technology amplifies the story. Her work has been exhibited in Times Square, Samsung NYC, Vivatech Paris, Art Basel Miami. As a contributing AI art director at RED-EYE, she continues to shape the future of visual storytelling through innovation and personal narrative. She is represented by an agency Newcomers in Paris representing top talent in AI art.

Reels editor

Closing date: 22 February 2026

Role type: Vacancy