Imperial Contacts (JADE)
Company Profile
JADE exists because we were tired of accepting ugly, low-quality essentials in our daily routines. We believe even the most everyday items deserve good design, personality, and intention – without taking ourselves too seriously.
who we are
We’re a small, founder-led startup (Steph = serial entrepreneur + Lotte = product designer) moving fast, making decisions quickly, and building something from scratch. No corporate layers, no endless approvals. Just ideas → execution → learn → improve. We've created a new contact lens case and are in the early stage of brand building.our values
- Quality over quantity
- Original thinking
- Strong visual identity
- Personal growth (ours and yours)
- And… having fun while doing serious work