Jorum

Company Profile

Jorum Studio is a luxury independent fragrance brand founded in Edinburgh in 2019, led by Scottish perfumer Euan McCall. We create modern, poetic fragrances that capture the beauty of nature with an unconventional spirit. Creating everything in-house, Jorum Studio offers an ever-evolving perspective on modern fragrance, blending classical techniques with innovative and unique compositions to allow the wearer's creativity and sense of expression to shine. Known for our creative style and focus on quality, the brand is stocked in over 120 retailers worldwide as well as our flagship boutique in Edinburgh’s Stockbridge and London flagship in Marylebone, opening November 2025.