eudii LTD

Company Profile

eudii is a charity-inspired apparel brand that aims to redefine business by making kindness and generosity the new foundation – wear good to do good. eudii was inspired by an aim to make kindness and generosity the new foundation of business, and no longer an afterthought. The 2023 corporate giving report reveals that despite business profits increasing by 49% since 2021, total business donations dropped by 34%; and if all UK business gave just 1% of their profits away then charities would receive more than £9.9 billion annually, more than double what they currently get. Additionally, trends indicate the world is becoming less kind. There is a loneliness epidemic, polarization & hate speech are surging, mental health is deteriorating globally, and we believe business can do more to aid the reversal of such trends. eudii aims to create apparel to inspire acts of kindness, foster human connection, empower individuals to be more generous, and demonstrate that profits and purpose can coexist to make people feel good and make the world a happier place.