Kingsway Gin – Premium Customer Acquisition Challenge

Competition Description

Kingsway Spirits Private Limited invites creative and strategic minds to participate in the Kingsway Gin – Premium Customer Acquisition Challenge.

This competition focuses on designing a complete customer journey for a premium and ultra-premium gin brand—from creating initial attraction to driving purchase, repeat consumption, and brand advocacy.

Participants are required to develop ideas that go beyond traditional marketing and instead focus on experience-led, lifestyle-driven approaches that appeal to discerning consumers.

The challenge is to position Kingsway Gin as a brand that stands for refinement, exclusivity, and modern luxury, while also ensuring that creative ideas translate into practical, real-world sales opportunities.

Submissions should demonstrate how the brand can:

• Capture attention in premium environments
• Convert interest into first-time trials
• Drive purchase decisions in both on-premise and retail settings
• Encourage repeat consumption
• Inspire organic advocacy and social visibility

This is a unique opportunity to work on a live premium brand and contribute ideas that could influence its real-world market presence.