Social Media Content Creator

Main Duties

You’ll be our eyes and ears on the ground in Vauxhall — filming content, chatting to everyone from clubbers to coffee-drinkers, spotting trends and turning it all into scroll-stopping short-form videos for TikTok, Instagram Reels and potentially YouTube Shorts.

This isn’t a nine-to-five at a desk. This is a creative freelance role where you call the shots on what gets made (with some guidance from us), and you’ll see your content go live and grow a real audience.

Content creation

→          Plan, film and edit short-form videos in and around Vauxhall

→          Stay on top of TikTok and Reels trends and make them work for us

→          Showcase local businesses, food and drink, nightlife, events, history and hidden gems

→          Create ‘things to do in Vauxhall’ content — nights out, perfect Saturdays, foodie trails, you name it

→          Feel confident appearing on camera as well as directing and filming others

→          Batch-film content in planned sessions so you can work smart, not just hard

Posting & scheduling

→          Publish and schedule content to an agreed content calendar

→          Keep a consistent posting rhythm — minimum 2 posts/week, more during events and campaigns

→          Suggest the best times to post based on what the data tells you

Community & business engagement

→          Represent Vauxhall One professionally when you’re out filming (you’ll be the face of the brand out there)

→          Build real relationships with local businesses, venues and community spaces

→          Spot content opportunities from launches, events and what’s happening around Vauxhall

→          Monitor comments and messages, engage with the community and local creators

Performance & reporting

→          Track the numbers — views, reach, engagement, follows, saves, shares

→          Share a monthly performance report with insights and recommendations

→          Use data to figure out what’s working and do more of it

Skills and Experience Required

Required:

→          A track record of creating short-form content that actually performs

→          A genuine feel for TikTok and Instagram Reels — you’re not just a viewer, you get the culture

→          Confidence filming, editing and publishing content independently

→          You’re comfortable in front of the camera as well as behind it

→          Strong video editing skills (mobile-first formats especially)

→          Good instincts for what makes people stop scrolling

→          An understanding of audiences aged 18–34 and what they actually want to watch

→          Great organisational skills — you can manage deadlines and batch-create content without being chased

→          Confident, friendly and professional when you’re out talking to businesses and venues

→          Right to work in the UK

Would be a bonus:

→          Experience creating content for a brand, venue, destination or organisation

→          Content background in food, nightlife, fitness, culture, events or lifestyle

→          Familiar with social media analytics and what the numbers actually mean

→          You know Vauxhall already — the spots, the vibe, the people

→          London lifestyle knowledge: where to eat, drink, go out, explore

→          Experience directing people or doing interviews on camera

→          Basic graphic design or motion skills

→          Experience with YouTube Shorts

Equal Opportunities Statement

We are an Equal Opportunities Employer and welcome applicants from diverse backgrounds, regardless of their race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity and caring responsibility. We are committed to offering a working environment where everyone is valued and feels appreciated.