Head of Brand

Main Duties

Job Overview:

As Head of Brand, you’ll own and evolve our brand identity, positioning, and voice across every touchpoint. You’ll lead a team of marketers, creatives, and strategists to ensure our brand cuts through the noise, builds cultural relevance, and earns love from our audience and community.

Key Responsibilities:

• Brand Strategy: Define and continuously evolve the brand’s purpose, positioning, tone, and visual identity
• Creative Direction: Oversee all campaigns, creative storytelling, and content direction that resonates deeply with our Gen-Z audience
• Consumer Insight: Build a deep understanding of our audience — trends, mindsets, cultural moments — and translate that into brand decisions.
• Channel Oversight: Ensure brand consistency and innovation across all platforms — from social to packaging, retail, and product.
• Collaboration: Partner closely with Design, Social, E-commerce, and PR to bring the brand to life.
• Community & Culture: Shape how the brand shows up in culture — through influencers, events, collaborations, and activations.
• Team Leadership: Build, lead, and inspire a high-performing brand and creative tea

You’ll Thrive in This Role If You Are…

• A strategic thinker with a strong creative eye and cultural radar.
• Deeply plugged into Gen Z subcultures, social media, music, fashion, art, and Internet trends.
• Experienced in building lifestyle/fashion brands from 0 to 100 — or scaling them to the next level.
• Obsessed with storytelling, aesthetics, and the power of community.
• Comfortable working in a fast-paced, startup environment.

Skills and Experience Required

• Substantial industry experience at management level in brand, creative, or marketing roles, ideally in fashion, streetwear, or youth culture.
• Proven success leading brand campaigns that have driven engagement and brand equity.
• Strong understanding of digital marketing, content creation, and influencer / community ecosystems.
• Leadership experience managing creatives and/or cross-functional teams.

Equal Opportunities Statement

We are an Equal Opportunities Employer and welcome applicants from diverse backgrounds, regardless of their race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity and caring responsibility. We are committed to offering a working environment where everyone is valued and feels appreciated.