Social Media Manager

Main Duties

Content Creation & Editing

• Plan and schedule content across Instagram (mainly) & TikTok
• Repurpose existing assets from Wavy
• Edit tutorial, transformation and event footage into engaging social-first content
• Repurpose UGC content into high-performing assets

Community Management

• Monitor and respond to DMs and comments in a timely, thoughtful way
• Engage with community members, barbers, creators and customers
• Engage and activate our growing creator list of over 500+
• Proactively build conversation, not just respond to it
• Identify strong community voices, potential creators and gifting opportunities
• Support Open Day shoots and in-person community moments with live coverage

Campaign & Growth Support

• Support product launches and event promotion
• Assist in building creator collaborations and partnerships
• Track engagement, sentiment and growth opportunities
• Surface insights from the community to inform content direction
• Support reactive, cultural and conversation-led content ideas

Skills and Experience Required

• Proven experience creating short-form social content
• Strong videography and editing skills (CapCut, Adobe Premiere Pro or similar)
• Understanding of community-building beyond trends
• Strong eye for design, composition and brand consistency
• Confident writing captions that feel relevant and brand aligned
• Organised, proactive and comfortable working independently
• Experience with Canva, Adobe Suite, Google Suite or similar tools

Bonus (but not essential):

• Experience within haircare, grooming or beauty
• Experience working with creators or UGC
• Personal interest in textured hair, barbershop culture or identity-led brands

Equal Opportunities Statement

We are an Equal Opportunities Employer and welcome applicants from diverse backgrounds, regardless of their race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity and caring responsibility. We are committed to offering a working environment where everyone is valued and feels appreciated.