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Freelance Brand Designer for High-End Watch Brand

Salary Freelance — rate to be agreed based on experience and project scope.
Hours Freelance project-based. Hours and duration will be agreed individually based on workload and rate.
Location London (remote-friendly)
Closing Date 05 December 2025
Position Type Freelance
Advert expires on 05 December 2025

Main Duties

We are two founders building a new high-end sports and dive watch brand.

We design and engineer all our watches from scratch, and we are looking for a freelance brand designer who can collaborate with us on:

  • Developing the visual identity and brand direction
  • Creating the design system for our website and social media
  • Supporting art direction for imagery, campaigns, and product storytelling
  • Designing visual concepts that elevate the product and strengthen brand desirability
  • Translating creative ideas into clean, modern, premium-level design assets
  • Working directly with founders to shape the overall brand world

This is not an asset-production role. It is a creative partnership where your ideas will influence the long-term direction of the brand.

Skills and Experience Required

We are looking for someone who is:

  • Ambitious and hungry to take ownership of creative work
  • Visually sharp, with a strong sense of modern premium aesthetics
  • Confident in typography, layout, colour systems, and composition
  • Comfortable building brand worlds and design systems
  • Interested in watches, sports design, luxury, or performance-driven products (a plus, not mandatory)
  • Able to think beyond execution and contribute ideas like a creative director
  • Strong portfolio demonstrating visual design quality and conceptual thinking

Equal Opportunities Statement

We are an Equal Opportunities Employer and welcome applicants from diverse backgrounds, regardless of their race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity and caring responsibility. We are committed to offering a working environment where everyone is valued and feels appreciated.