Online Community Strategist

Main Duties

• Develop and execute community strategy for Rachel Khoo’s Instagram and Substack in the lead-up to her 2026 book launch.
• Plan and manage engagement initiatives — from comment interactions and discussion threads to polls, Q&As, and reader spotlights.
• Collaborate with Rachel and her video editor to align community content with visual storytelling and campaign moments.
• Identify and recommend potential UK and Australian collaborators (content creators, writers, podcasters, or small brands) who fit Rachel’s tone and values.
• Track and report on engagement metrics, drawing insights to refine strategy and identify what’s resonating.
• Draft and edit community-facing copy (captions, replies, newsletter prompts, comment responses) in on brand tone of voice.
• Proactively spot opportunities for meaningful audience interaction — from seasonal themes to reader-led content.
• Work creatively within constraints (RK’s limited time and resources), finding efficient, high-impact ways to keep the community engaged.
• Stay up to date with trends in digital storytelling, food, and lifestyle content across the UK and Australia.

Skills and Experience Required

💼 Skills and Experience Required

• Proven experience in community management, audience development, or social strategy within the food, lifestyle, or creative industries.
• Demonstrated success in growing and engaging online communities — ideally across Instagram and newsletters/Substack.
• Deep understanding of UK and Australian audiences — tone, trends, and cultural nuances.
• Familiarity with the food and lifestyle creator landscape — able to identify potential collaborators and partnerships.
• Strong writing and editing skills, with the ability to match Rachel’s warm, authentic, and conversational tone.
• Confident using analytics tools (Instagram Insights, Substack metrics, etc.) to guide strategy and measure engagement.
• Excellent organisation and communication skills — comfortable working remotely, meeting deadlines, and collaborating within a small creative team.
• A strategic yet hands-on approach — able to move from big-picture thinking to day-to-day community interactions.
• A resourceful, solutions-focused mindset — able to think creatively within time and budget constraints.
• Genuine passion for food, creativity, and storytelling.

Equal Opportunities Statement

We are an Equal Opportunities Employer and welcome applicants from diverse backgrounds, regardless of their race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity and caring responsibility. We are committed to offering a working environment where everyone is valued and feels appreciated.